Focus on Improving Your Cross-functional Processes for Your Customers Sake

The Lean Office/Service Transformation
January 15, 2018
Lean Practices Can Help Any Business
February 4, 2018

Focus on Improving Your Cross-functional Processes for Your Customers Sake

Process Improvement Methods

Improve your company’s performance

In a perfect world, all employees could visualize the business process in which they work. They would create their work, coordinate activities and manage interfaces, be very proactive, quickly deliver products or services to their internal and external customers, and produce right the first-time work.

The world, however is not perfect. Almost all organizations are structured and managed through functional departments (for example, sales, marketing, engineering, manufacturing, etc.). Within each functional department are well-educated, well-trained, and highly motivated managers and employees—good people who know the business. Such a functional structure reduces a complex environment to manageable units. However, functional structures ignore the fact that products and services are delivered to customers through horizontal processes, that is key business processes that cross functional department lines and require cooperation from many departments.

The key point to remember is that your customers care about the end-product/service that is the sum of all the functional outputs. For example, a hotel guest is only concerned about his or her room being ready not with the process that gets the right room clean and ready for a stay. A frequent flyer remembers on-time arrivals, not the fuel load or flight crew schedules. Customers focus on the ultimate outcome they desire.

Yet over and over again that focus is lost. Sales is concerned with sales, engineering worries about engineering, purchasing protects its territory. Manufacturing makes things. Customer service fixes problems. Once in a while everything comes together. All too often everything falls apart, and your customers lose.

Continuous improvement efforts should emphasize managing key cross-functional processes, rather than functional outcomes. The probability of meeting strategic business goals and improving the customer experience at lower costs is greatly increased.

Willie L. Carter is the president of Quantum Associates, Inc, a process improvement consultancy. He helps managers unlock the full promise, speed, and energy of their processes. Carter’s certifications include, Lean Sensei, ISO 9000 Lead Assessor, Manager of Quality/Organizational Excellence. He is an experienced facilitator, coach, and author of the book “Process Improvement for Administrative Departments, The Key to Achieving Internal Customer Satisfaction.” His company helps executives optimize their business processes to minimize their costs, accelerate their cycle time while simultaneously enabling them to do more with less. He can be reached at

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